About us

Fighting through the minefield of 'green' to help you buy better!

We’re here to fight wishy-washy promises and greenwashing. And we’re here to do all the work for you.

When you shop on Canopey, you know that you can trust that what you're buying has been checked by us. ✅

A bunch of sustainable products, including a green and pink water bottle from Ocean Bottle, lunch boxes and reusable water cups from Elephant box put on top of a Canopey tote bag.
A confused shopper surrounded by a bunch of parcels wrapped in brown paper

Right now you practically have to be a climate scientist to shop more sustainably. 👩‍🔬

Reading hundreds of blogs, going to ten different websites each with their own delivery costs. And if you want to see the impact of what you bought, hard luck.

Sound familiar?

Meet Canopey, The Home For Buying Better™️

🌳 Canopey brings verified, sustainable products together under one roof

🎓 One place for you to learn more, where we bring together 10+ years of knowledge working in sustainability to give you answers

📈 We give you the power to track your positive impact over time and get rewarded

Canopey posters under an archway
Field with tents

Our story

This started with us stood in a sea of plastic waste at the end of a festival.

We’d already spent a decade bringing thousands into the climate change movement. Now we were getting our hands dirty (literally!) preventing waste from going into the incinerator.

We pulled together a team of amazing people and collected hundreds of tents and camping equipment.

But we were angry that not enough was being done to stop the world filling with junk.

We were trying to solve the symptoms of a bigger problem: we need to buy better to begin with!

We founded Canopey in a field, and here we are today.

– Hugo and Abrar, Canopey Founders

Canopey posters under an archway

Our values

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Positive

Canopey is an inclusive home for all! We'll support you no matter where you are on your sustainability journey. It’s about being better, not best! And that includes us – we’re always learning so we can be better than we were yesterday.

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Bold

We’re not afraid to challenge what’s wrong in the world, and what should be better. We’re always thinking about the big picture and it’s our mission to push the sustainability movement forward.

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Informed

We have the knowledge and the data to back things up. But we’re also here to guide you, and that means keeping things clear and simple because you shouldn’t have to be a climate scientist to make sustainable changes!