Serious Tissues

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About the brand

Serious is all about simple switches. Our products reduce the harms created by the mainstream options, while creating environmental impact that leaves the world better. Like a post-consumer recycled toilet roll that plants trees. It's simple, but it leaves the planet in a better spot. Minimised harms, maximised impact.

Our average customer will help sequester over 50% of the annual carbon footprint of the average person in the UK through a combination of tree planting, investing in renewables and clever schemes like kelp farms.

So now you can save the world from your toilet seat. Seriously.



Tree Planting


Living Wage Employer

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