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About the brand

Fussy are on a mission to banish single-use plastic from your bathroom. With simple, high-quality and effective personal care products that are backed by science not buzzwords. Our first product is the UK’s top rated refillable natural deodorant, with plastic-free refills and clean, effective ingredients that care for your skin as well as the planet.

As seen on Dragons' Den, our award-winning design features a durable outer case made with recycled plastic. And home compostable refills made from waste sugarcane, which once done with will just decompose in your garden or the bin.

But as we all know it’s what’s on the inside that counts and we’ve been extra Fussy with this. Backed by science with only premium natural ingredients, our formula contains an odour-neutralising probiotic that literally eats sweat for breakfast. What’s more we’re B-Corp certified, vegan, free from aluminium and parabens and of course we only ever test on smelly people, never animals.

So now you can say no to BO and yes to saving the planet!




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