KeepCup

It started in a Melbourne cafe with a simple idea: keep it and use it again. When siblings Abigail and Jamie Forsyth started a café business in Melbourne in 1998, disposable cups were entering the public landscape; the signifier of a busy professional life and a vibrant independent coffee scene.

In 2007 they decided to design and manufacture their own – a barista standard reusable cup for people to enjoy better coffee on the go.

KeepCups are now used in more than 75 countries around the world and users, or reusers, divert millions of disposable cups from landfill every day. Their actions inspire others to do the same.