Less Than

Less Than is the culmination of a life-long passion for animals and the natural world. Raised on a hearty diet of Irwin and Attenborough, a fascination and profound appreciation for all of our planet’s species became a deeply ingrained value.

The brand’s inception resulted from a determination to protect the many critically endangered species who’s survival now depends upon our support. We hope you’ll share our values and the sense of pride that wearing Less Than brings.