Naked Sprout

Travelling in France, we laughed when we found pink loo rolls in two separate bed and breakfasts. It got us thinking. Pink rolls may seem silly, but white ones are no more natural. Why do we bleach toilet roll at all?

We set to work. Four years later we’ve sold over 12 million unbleached toilet rolls to nearly 150 thousand UK households.

We’ve taken a different approach from other eco tissue brands by using renewable energy we generate at our factory to power our manufacturing, with no fossil fuels and no offsetting. As a result we have a 50% smaller climate footprint than other eco brands.

You can view the full details of our sustainability credentials on our website.