Pursuit The Label
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About the brand
We are Pursuit, a London-born sustainable swimwear brand transforming regenerated ocean waste into luxury statement swimsuits that never sacrifice style for sustainability.
Our desire to create standout swimwear has no limit; however, the planet’s resources do. Pursuit was launched in 2018 with the bold mission of fighting marine pollution by creating each individual swimsuit from ECONYL®, a 100% consumer waste yarn made from recycled fishing nets and other post consumer waste.
Accreditations
![charitable](https://cdn.shopify.com/s/files/1/0693/5304/6293/files/GTV01ijHcNSpZuKIt2PvB63bhSCsDIaQi8SVgdWF_e5185a99-c6ea-4fa9-a063-6e8375e48ead.png?v=1684338409)
Charitable
![tree-planting](https://cdn.shopify.com/s/files/1/0693/5304/6293/files/fwSJit1ok5cioI4OrwVTXzAeQ0tcZBqqgCGsRnV9_ab7f57a1-a702-4190-933c-e43ea47b0816.png?v=1684338420)
Tree Planting
Women Led Business