Pursuit The Label

We are Pursuit, a London-born sustainable swimwear brand transforming regenerated ocean waste into luxury statement swimsuits that never sacrifice style for sustainability.

Our desire to create standout swimwear has no limit; however, the planet’s resources do. Pursuit was launched in 2018 with the bold mission of fighting marine pollution by creating each individual swimsuit from ECONYL®, a 100% consumer waste yarn made from recycled fishing nets and other post consumer waste.