True and Bare

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About the brand

True & Bare is a better solution to everyday cleaning.

True & Bare is committed to protecting the land and waters from nasties and giving you peace of mind by providing a synthetic-free, sulphates-free, stress-free clean.  Gemma dived into this venture at the start of the first COVID-19 lockdown. She had been feeling increasingly uncomfortable with the amount of nasty stuff we were adding to our planet and exposing to our skin. With True & Bare, Gemma knew she wanted to do everything she could to provide the most ethical products possible - especially in a world where hygiene is paramount! 



Women Led Business


LGBTQI+ Led Business

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