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About the brand

Great Oral Care, Zero Waste.

We're not a typical company.

For over 70 years, oral care habits have been shaped by the big-pharmas' greed & their profit-driven marketing. Our success is not measured in profit, but in health: yours & the health of our planet.

I was in my late 20s heading to a dentist for yet another appointment to drill new cavities. That day I was strange that despite my religious use of toothpaste every morning & evening, I'm still developing new cavities!

Alessandro Rocchi

CEO & Founder



Carbon Offsets

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