The Canopey Kitemark
Why having your green claims verified matters
Embed consumer trust
83% of people would be more likely to trust a product’s sustainability claim if it had been verified by a third party
Lead by your values
72% of consumers say that having a brand’s values reflected in their own beliefs is a deciding factor in what they buy
Green products make money
Products that make environmental, social, and governance-related claims have achieved disproportionate growth
Stand out from the crowd
68% of British shoppers feel angry that brands’ green claims could be intentionally misleading them into making a purchase
How we verify green claims
→ Every claim made has to have primary evidence behind it to be shown on Canopey
→ Canopey also looks at the materials products are made from to show the impact savings
→ Both consumer brands and service-based brands can get the Canopey Kitemark