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This all started with us stood in a sea of plastic waste at the end of a festival. We were angry that not enough was being done to stop the world filling with junk.

But right now buying better is a massive research project – and there's greenwashing everywhere you look.

We're here to guide you through the minefield.

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Welcome to your quick and easy guides to sustainable swaps. Learn about all the products around your home and discover effortless ways of making simple swaps to reduce your impact. Support brilliant better brands making low impact alternatives today!

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